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CAMPERLAB Fall / Winter 2026
LABLAND

CAMPERLAB’s Fall / Winter 2026 campaign goes animalistic.

CAMPERLAB’s Fall / Winter 2026 campaign goes animalistic.

Titled “LABLAND” and shot by Charles Fréger in the northernmost reaches of Finnish Lapland, the campaign explores the collection from a primal perspective through five distinct CAMPERLAB-covered folkloric nature spirits portrayed by Minttu.

Titled “LABLAND” and shot by Charles Fréger in the northernmost reaches of Finnish Lapland, the campaign explores the collection from a primal perspective through five distinct CAMPERLAB-covered folkloric nature spirits portrayed by Minttu.

The FW26 collection, originally rooted in memories of the Lappish polar nights, has been entirely reinterpreted, in some cases even as relatively unwearable silhouettes, such as a round costume made of 32 CAMPERLAB FW26 jersey tops.

The FW26 collection, originally rooted in memories of the Lappish polar nights, has been entirely reinterpreted, in some cases even as relatively unwearable silhouettes, such as a round costume made of 32 CAMPERLAB FW26 jersey tops.


Straying away from traditional, polished, and commercially driven fashion campaign imagery, and drawing on the rich, ancient nature-based Finno-Ugric mythology, the images serve as a ritualistic extension of Fréger’s decades-long and ongoing seminal body of work.

Straying away from traditional, polished, and commercially driven fashion campaign imagery, and drawing on the rich, ancient nature-based Finno-Ugric mythology, the images serve as a ritualistic extension of Fréger’s decades-long and ongoing seminal body of work.

Photography: Charles Fréger
Creative Concept & Styling: Lauri Kopio
Art Director: Emanuela Amato
Talent: Minttu
Hair: Linda Lehto
Video Assistant: Anne-Charlotte Gellez
Photo Assistant: Antoine Fréger
Production: Alexandra Perez Soler
Local production: Xwander Productions

Photography: Charles Fréger
Creative Concept & Styling: Lauri Kopio
Art Director: Emanuela Amato
Talent: Minttu
Hair: Linda Lehto
Video Assistant: Anne-Charlotte Gellez
Photo Assistant: Antoine Fréger
Production: Alexandra Perez Soler
Local production: Xwander Productions

AU00089-003 - ARTWORK SLEEVELESS TANK TOP - BLACK

ARTWORK SLEEVELESS TANK TOP - Unisex

CHF 175

AB00010-006 - LAUKKU - LIGHT GREY

LAUKKU - Unisex

CHF 1.145

A500058-005 - ESCANDALO - WHITE

ESCANDALO - Unisex

CHF 450

AU00111-002 - WASHED FLARED JEANS - BLUE

WASHED FLARED JEANS - Unisex

CHF 335